Research Areas research areas


  • Markus Schuckert is Professor and Department Chair of Hospitality Management (HMGT) at the Peter T. Paul College of Business and Economics. His core industry experience is from aviation and tourism on international level. As an entrepreneur, Markus established a tourism and hospitality related consulting firm for market research, product development and change management in Europe. As a researcher, Markus is specializing in digital marketing, travel technology and strategic management for hospitality and tourism.
    Markus contributes to top journals in the field, international conferences, industry meetings, consulting, and by editing books for education and industry.
    As an educator, Markus delivers related subjects at business schools across the globe. Caring for the next generation of industry leaders, he is supervising postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology to enhance learning experience, integrating new methods and techniques into courses and seminars on-campus and online.
    Prior to joining UNH, Markus held academic positions in the U.S., Hong Kong, Switzerland, Austria and Germany.
  • Selected Publications

    Academic Article

    Year Title
    2023 Making Sense of Fengshui and Customers’ Experiences of Hotel Room Stays: A Vignette-Induced Interview ApproachJournal of China Tourism Research.  19:902-925. 2023
    2022 Impacts of mobile payment‐related attributes on consumers' repurchase intentionInternational Journal of Tourism Research.  24:44-57. 2022
    2021 Revisiting the impact of VR applications on hotel bookingsJournal of Hospitality and Tourism Technology.  12:489-511. 2021
    2021 Are neighbour tourists more sensitive to crowding? The impact of distance on the crowding-out effect in tourismTourism Management: research, policies, practice.  82:104185-104185. 2021
    2021 Haute couture-to-table? A study of luxury fashion-brand restaurants/CafesJournal of Global Academy of Marketing Science.  33:312-325. 2021
    2020 The roles of social media in tourists' choices of travel componentsTourist Studies: an international journal.  20:27-48. 2020
    2020 Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservationsInternational Journal of Hospitality Management.  84:102331-102331. 2020
    2020 Parking Fees and Revenue Management: A Case Study of Las Vegas Strip Resorts 2020
    2020 The importance of marketer-generated content to peer-to-peer property rental platforms: Evidence from AirbnbInternational Journal of Hospitality Management.  84:102329-102329. 2020
    2019 Social representations and resident attitudes: A multiple-mixed-method approachAnnals of Tourism Research.  78:102740-102740. 2019
    2019 Motivators behind information disclosure: Evidence from Airbnb hostsAnnals of Tourism Research.  76:305-319. 2019
    2019 Economic impact of low-cost carrier in a saturated transport market: Net benefits or zero-sum game?Tourism Economics: the business and finance of tourism and recreation.  25:149-170. 2019
    2019 How to improve the stated helpfulness of hotel reviews? A multilevel approachInternational Journal of Contemporary Hospitality Management.  31:953-977. 2019
    2019 EXPLORING THE SERVICE QUALITY OF AIRBNBTourism Analysis.  24:531-534. 2019
    2019 How do domestic and international high-end hotel brands receive and manage customer feedback?International Journal of Hospitality Management.  77:528-537. 2019
    2018 Utilitarianism and knowledge growth during status seeking: Evidence from text mining of online reviewsTourism Management: research, policies, practice.  66:38-46. 2018
    2018 Motivate to innovate: How authentic and transformational leaders influence employees' psychological capital and service innovation behaviorInternational Journal of Contemporary Hospitality Management.  30:776-796. 2018
    2018 The co-creation of host-guest relationships via couchsurfing: a qualitative studyTourism Recreation Research.  43:220-234. 2018
    2018 You're welcome? Hong Kong's attitude towards the Individual Visit SchemeInternational Journal of Tourism Research.  20:637-649. 2018
    2017 The lived travel experience to North KoreaTourism Management: research, policies, practice.  63:123-134. 2017
    2017 An interregional extension of destination brand equity: From Hong Kong to EuropeJournal of Vacation Marketing.  23:277-294. 2017
    2017 An analysis of the airport experience from an air traveler perspectiveJournal of Hospitality and Tourism Management.  32:124-135. 2017
    2017 Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodationsTourism Management: research, policies, practice.  60:454-465. 2017
    2017 Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassuranceTourism Management: research, policies, practice.  59:23-35. 2017
    2017 A Retrospective Analysis and Future Trends of E-tourism Research in ChinaJournal of China Tourism Research.  13:231-256. 2017
    2017 Multilevel Analysis of the Relationship Between Type of Travel, Online Ratings, and Management Response: Empirical Evidence from International Upscale HotelsJournal of Travel and Tourism Marketing.  34:239-256. 2017
    2017 The relevance of mobile tourism and information technology: an analysis of recent trends and future research directionsJournal of Travel and Tourism Marketing.  34:732-748. 2017
    2016 Online Feedback and Attraction Management: An Exploration of the Critical Factors in Effective OperationsAsia Pacific Journal of Tourism Research.  21:883-904. 2016
    2016 Reviewing Thailand's master plans and policies: implications for creative tourism?Current Issues in Tourism.  19:1045-1070. 2016
    2016 Online Learning Formats in Tourism and Hospitality Higher EducationZeitschrift für Tourismuswissenschaft.  8:85-94. 2016
    2016 An Airport Experience Framework from a Tourism PerspectiveTransport Reviews.  36:318-340. 2016
    2016 Stars, Votes, and Badges: How Online Badges Affect Hotel ReviewersJournal of Travel and Tourism Marketing.  33:440-452. 2016
    2016 Why Can Package Tours Hurt Tourists? Evidence from China's Tourism Demand in Hong KongJournal of Travel Research.  55:427-439. 2016
    2016 Online Incentive Hierarchies, Review Extremity, and Review Quality: Empirical Evidence from the Hotel SectorJournal of Travel and Tourism Marketing.  33:279-292. 2016
    2016 Insights into Suspicious Online Ratings: Direct Evidence from TripAdvisorAsia Pacific Journal of Tourism Research.  21:259-272. 2016
    2016 An Empirical Investigation of Corporate Identity Communication on Hong Kong Hotels' WebsitesJournal of Hospitality Marketing and Management.  25:676-705. 2016
    2016 JAPANESE TOURISTS TO HONG KONG: THEIR PREFERENCES, BEHAVIOR, AND IMAGE PERCEPTIONJournal of Travel and Tourism Marketing.  33:730-741. 2016
    2015 CAN RESPONSE MANAGEMENT BENEFIT HOTELS? EVIDENCE FROM HONG KONG HOTELSJournal of Travel and Tourism Marketing.  32:1069-1080. 2015
    2015 Why is hospitality employees' psychological capital important? The effects of psychological capital on work engagement and employee moraleInternational Journal of Hospitality Management.  50:9-26. 2015
    2015 How Global Airports Engage Social Media Users: A Study of Facebook use and its Role in Stakeholder CommunicationJournal of Travel and Tourism Marketing.  32:656-676. 2015
    2015 HOSPITALITY AND TOURISM ONLINE REVIEWS: RECENT TRENDS AND FUTURE DIRECTIONSJournal of Travel and Tourism Marketing.  32:608-621. 2015
    2015 A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differentlyInternational Journal of Hospitality Management.  48:143-149. 2015
    2014 Tourism Entrepreneurs' Perception of Quality of Life: An Explorative StudyTourism Analysis.  19:731-740. 2014
    2014 Why Do Asian Students Go to Swiss Hotel Schools? Their Motivations, Perceptions of Service Quality, and PreferencesJournal of Teaching in Travel and Tourism: the professional journal of the international society of travel and tourism educators.  14:22-52. 2014
    2014 Nationality Matters? An Analysis of Passengers’ Preferences’ for In-Flight Catering.International Journal of Hospitality and Tourism Administration.  4:33-58. 2014
    2012 Network governance and regional resilience to climate change: empirical evidence from mountain tourism communities in the Swiss Gotthard regionRegional Environmental Change.  12:839-854. 2012
    2011 Empire and Romance: Movie-Induced Tourism and the Case of the Sissi MoviesTourism Recreation Research.  36:169-180. 2011
    2009 Internal branding in tourism destinations: implications for tourism policy and researchInternational Journal of Tourism Policy.  2:274-274. 2009
    2009 Movie bias? Evaluation of on-site experience and satisfaction in connection with the Movie Factor.International Journal of Tourism Policy.  2:274-288. 2009
    2008 An empirical assessment of owner‐manager motives in the B&B and vacation home sectorTourism Review.  63:27-39. 2008
    2007 Destination Development and the Tourist Life-cycle: Implications for Entrepreneurship in Alpine TourismTourism Recreation Research.  32:83-93. 2007
    2003 Auswirkungen der Low Cost-Carrier auf die TourismusindustrieTourismus Journal: Zeitschrift fuer tourismuswissenschaftliche Forschung und Praxis.  4:483-488. 2003
    The Concept of Leisure among Chinese Older Adults: A Graphic-Elicited ApproachLeisure Sciences: an interdisciplinary journal.  1-20.


    Year Title
    2020 The Routledge Companion To International Hospitality Management 2020
    2013 Sustainable Growth and Rejuvenation Strategies Selected International Case Studies of Destinations and Resorts 2013
    2011 Innovationen in Tourismus und Freizeit Hypes, Trends und Entwicklungen 2011
    2011 Climalptour Auswirkungen Des Klimawandels Auf Den Tourismus Im Alpenraum 2011
    2011 Coping with Global Climate Change Strategies, Policies and Measures for the Tourism Industry 2011
    2006 Luftverkehr Eine ökonomische und politische Einführung 2006


    Year Title
    2023 Sustainability and Regeneration.  59-70. 2023
    2020 Hospitality in Asia.  133-141. 2020
    2020 The Role of Internationalization in Hospitality Management.  37-48. 2020
    2016 Aviation.  76-77. 2016
    2016 Germany.  391-393. 2016
    2015 Aviation.  1-2. 2015
    2015 Germany, tourism.  1-3. 2015
    2013 Attracting User Social Media Engagement: A Study of Three Budget Airlines Facebook Pages.  195-206. 2013
    2011 Feeding Time at the Zoo: Food Service and Attraction Management.  143-153. 2011
    2011 Socially Responsible Investing - Implications for Leveraging Sustainable Development.  315-321. 2011
    2011 Structural Change and Re-engineering in Tourism: A Chance for Destination Governance in Grisons, Switzerland?.  145-158. 2011
    2009 Between Past, Present and Future – Implications of Socio-demographic Changes in Tourism.  29-36. 2009
    2008 Die Bedeutung von Marken im Management von Tourismus-Destinationen.  303-323. 2008
    2007 Alpine destination life cycles: Challenges and implications.  121-136. 2007
    2005 Low Cost-Airlines als innovationskatalysator in der Touristik.  431-444. 2005
    2004 Electronic Customer Care in der Touristik.  265-278. 2004
    Germany, Tourism

    Teaching Activities

  • Casino Management Taught course
  • Casino Management Taught course 2023
  • Full Name

  • Markus Schuckert
  • Mailing Address

  • University Of New Hampshire

    Hospitality Management

    10 Garrison Ave, 270A

    Durham, New Hampshire  03824

    United States