Research Areas research areas


  • Markus Schuckert is Professor and Department Chair of Hospitality Management (HMGT) at the Peter T. Paul College of Business and Economics. His core industry experience is from aviation and tourism on international level. As an entrepreneur, Markus established a tourism and hospitality related consulting firm for market research, product development and change management in Europe. As researcher, Markus is specializing in digital marketing, travel technology and strategic management for hospitality and tourism.
    Markus contributes to top journals in the field, international conferences, industry meetings, consulting, and by editing books for education and industry.
    As an educator, Markus delivers related subjects at business schools across the globe. Caring for the next generation of industry leaders, he is supervising postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology to enhance learning experience, integrating new methods and techniques into courses and seminars on-campus and online.
    Prior joining UNH, Markus held academic positions in the U.S., Hong Kong, Switzerland, Austria and Germany.
  • Selected Publications

    Academic Article

    Year Title
    2021 Haute couture-to-table? A study of luxury fashion-brand restaurants/CafesJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE.  1-14. 2021
    2020 Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservationsInternational Journal of Hospitality Management.  84:102331-102331. 2020
    2020 The importance of marketer-generated content to peer-to-peer property rental platforms: Evidence from AirbnbInternational Journal of Hospitality Management.  84:102329-102329. 2020
    2019 Social representations and resident attitudes: A multiple-mixed-method approachAnnals of Tourism Research.  78:102740-102740. 2019
    2019 Motivators behind information disclosure: Evidence from Airbnb hostsAnnals of Tourism Research.  76:305-319. 2019
    2019 How do domestic and international high-end hotel brands receive and manage customer feedback?International Journal of Hospitality Management.  77:528-537. 2019
    2018 Utilitarianism and knowledge growth during status seeking: Evidence from text mining of online reviewsTourism Management.  66:38-46. 2018
    2018 The co-creation of host-guest relationships via couchsurfing: a qualitative studyTourism Recreation Research.  43:220-234. 2018
    2018 You're welcome? Hong Kong's attitude towards the Individual Visit SchemeInternational Journal of Tourism Research.  20:637-649. 2018
    2017 The lived travel experience to North KoreaTourism Management.  63:123-134. 2017
    2017 Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodationsTourism Management.  60:454-465. 2017
    2017 Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassuranceTourism Management.  59:23-35. 2017
    2017 A Retrospective Analysis and Future Trends of E-tourism Research in ChinaJournal of China Tourism Research.  13:231-256. 2017
    2017 The relevance of mobile tourism and information technology: an analysis of recent trends and future research directionsJournal of Travel and Tourism Marketing.  34:732-748. 2017
    2016 Online Learning Formats in Tourism and Hospitality Higher EducationZeitschrift für Tourismuswissenschaft.  8:85-94. 2016
    2015 A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differentlyInternational Journal of Hospitality Management.  48:143-149. 2015
    2014 Tourism Entrepreneurs' Perception of Quality of Life: An Explorative StudyTourism Analysis.  19:731-740. 2014
    2014 Why Do Asian Students Go to Swiss Hotel Schools? Their Motivations, Perceptions of Service Quality, and PreferencesJournal of Teaching in Travel and Tourism.  14:22-52. 2014
    2011 Empire and Romance: Movie-Induced Tourism and the Case of the Sissi MoviesTourism Recreation Research.  36:169-180. 2011
    2009 Internal branding in tourism destinations: implications for tourism policy and researchInternational Journal of Tourism Policy.  2:274-274. 2009
    2008 An empirical assessment of owner‐manager motives in the B&B and vacation home sectorTourism Review.  63:27-39. 2008
    2007 Destination Development and the Tourist Life-cycle: Implications for Entrepreneurship in Alpine TourismTourism Recreation Research.  32:83-93. 2007


    Year Title
    2016 Aviation.  76-77. 2016
    2016 Germany.  391-393. 2016
    2015 Aviation.  1-2. 2015
    2015 Germany, tourism.  1-3. 2015
    2013 Attracting User Social Media Engagement: A Study of Three Budget Airlines Facebook Pages.  195-206. 2013
    2009 Between Past, Present and Future – Implications of Socio-demographic Changes in Tourism.  29-36. 2009
    2005 Low Cost-Airlines als innovationskatalysator in der Touristik.  431-444. 2005
    2004 Electronic Customer Care in der Touristik.  265-278. 2004
    Alpine destination life cycles: Challenges and implications.  121-136.
    Die Bedeutung von Marken im Management von Tourismus-Destinationen.  303-323.

    Full Name

  • Markus Schuckert