How Global Airports Engage Social Media Users: A Study of Facebook use and its Role in Stakeholder Communication

Academic Article

Authors

  • Wattanacharoensil, Walanchalee
  • Schuckert, Markus

    • Status

    Publication Date

  • August 18, 2015

    • Has Subject Area

    Published In

    Keywords

  • Facebook
  • Social media
  • Web 2.0
  • airport
  • customer orientation
  • smart phone

    • Digital Object Identifier (doi)

    Start Page

  • 656

    • End Page

  • 676

    • Volume

  • 32

    • Issue

  • 6