Attracting User Social Media Engagement: A Study of Three Budget Airlines Facebook Pages

Chapter

Authors

  • Leung, Rosanna
  • Schuckert, Markus
  • Yeung, Emmy

    • Status

    Publication Date

  • 2013

    • Digital Object Identifier (doi)

    International Standard Book Number (isbn) 13

  • 9783642363085

    • Start Page

  • 195

    • End Page

  • 206