The importance of marketer-generated content to peer-to-peer property rental platforms: Evidence from Airbnb

Academic Article

Authors

  • Liang, Sai
  • Schuckert, Markus
  • Law, Rob
  • Chen, Chih-Chien

    • Status

    Publication Date

  • January 2020

    • Has Subject Area

    Published In

    Keywords

  • Airbnb
  • Conspicuous consumption
  • MGC
  • Nontraditional accommodation
  • Short-term rentals
  • UGC

    • Digital Object Identifier (doi)

    Start Page

  • 102329

    • End Page

  • 102329

    • Volume

  • 84