An Empirical Investigation of Corporate Identity Communication on Hong Kong Hotels' Websites

Academic Article

Authors

  • Mohammed, Ibrahim
  • Guillet, Basak Denizci
  • Schuckert, Markus
  • Law, Rob

    • Status

    Publication Date

  • 2016

    • Has Subject Area

    Published In

    Keywords

  • corporate communication
  • corporate marketing
  • hotel websites
  • organizational identity

    • Digital Object Identifier (doi)

    Start Page

  • 676

    • End Page

  • 705

    • Volume

  • 25

    • Issue

  • 6