Airbnb has become a strong competitor for hotels when it comes to accommodation choices. However, few studies have analyzed the service quality provided by Airbnb. In order to approach this gap and to support the industry to maintain competitiveness, this study identified related dimensions
measuring the service quality based on a qualitative design, conducting a content analysis of Airbnbrelated reviews. The following six dimensions are identified and discussed: Accuracy, Cleanliness, Rooms and Facilities, Location, Personalized Service, and Value. Findings indicate that competitive
advantage can be maintained by improving target group-related service quality, the accuracy and relevance of information provided, flexible check-in and check-out slots and services, as well as the organization of tours and events for guests.
