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Yalcinkaya, Goksel
PROFESSOR, Marketing
Goksel.Yalcinkaya@unh.edu
603-862-3376
Websites
Paul College
LinkedIn
Google Scholar
Co-investigator Network
Yalcinkaya, Goksel
PROFESSOR, Marketing
Positions
Member
,
Peter T. Paul College of Business and Economics
,
University of New Hampshire
Member
,
Marketing
,
Peter T. Paul College of Business and Economics
Member
,
Tenure Faculty (Paul College)
,
Peter T. Paul College of Business and Economics
Professor of Marketing
,
University of New Hampshire
2019 -
Associate Professor of Marketing
,
University of New Hampshire
2013 - 2019
Assistant Professor of Marketing
,
University of New Hampshire
2007 - 2013
Research Areas
Innovation
International Marketing
Marketing Strategy
Sustainability
Research
Teaching
Background
Contact
Research
Principal Investigator On
Cross-Channel Spillover Effects of Ad Spend on Retail Sales
awarded by
Paul College
2022 - 2023
The Use of Social Media and the Prevalence of Depression
awarded by
Paul College
2021 - 2022
A Multi-Country Examination of Cross-Channel Advertising Effects on Retail Sales
awarded by
Paul College
2021 -
Collaboration Spillover: Leveraging Competence Exploitation and Exploration from Collaborations for Firm Success
awarded by
Paul College
2020 -
Sustainability-oriented innovation and new product development
awarded by
Paul College
2020 -
Other Research Activities
Cross-Channel Spillover Effects of Ad Spend on Retail Sales
Funded by
How new product novelty and creativity affect manufacturer collaboration
Funded by
Sustainability-oriented innovation and new product development
Funded by
The Use of Social Media and the Prevalence of Depression
Funded by
Unveiling the Influence of Online Review Content: A Topic Modeling Approach to Understanding Consumer Purchase Decisions
Funded by
Teaching
Teaching Activities
Independent Study
Taught course
Marketing Analytics
Taught course
Marketing Strategy
Taught course
Marketing/Customer Value
Taught course
Marketing/Customer Value
Taught course
2023
Marketing/Customer Value
Taught course
2023
Marketing Strategy
Taught course
2023
Marketing Analytics
Taught course
2022
Marketing/Customer Value
Taught course
2022
Marketing/Customer Value
Taught course
2022
Marketing/Customer Value
Taught course
2022
Marketing Strategy
Taught course
2022
Marketing Analytics
Taught course
2021
Marketing Analytics
Taught course
2021
Marketing/Customer Value
Taught course
2021
Marketing Analytics
Taught course
2021
Marketing/Customer Value
Taught course
2021
Marketing Analytics
Taught course
2020
Marketing Analytics
Taught course
2020
Marketing/Customer Value
Taught course
2020
Marketing/Customer Value
Taught course
2020
Marketing Analytics
Taught course
2020
Marketing Analytics
Taught course
2020
Marketing Analytics
Taught course
2019
Marketing Analytics
Taught course
2019
Marketing Strategy
Taught course
2019
Marketing Analytics
Taught course
2019
Marketing/Customer Value
Taught course
2019
Marketing Analytics
Taught course
2018
Marketing Management
Taught course
2018
Marketing Management
Taught course
2018
Marketing Strategy
Taught course
2018
Marketing Management
Taught course
2017
Marketing Management
Taught course
2017
Marketing Strategy
Taught course
2017
Marketing Strategy
Taught course
2016
Market Opportunity Analysis
Taught course
2016
Marketing Management
Taught course
2016
Marketing Management
Taught course
2016
Marketing Strategy
Taught course
2016
Marketing Strategy
Taught course
2015
Market Opportunity Analysis
Taught course
2015
Marketing Management
Taught course
2015
Marketing Management
Taught course
2015
Marketing Strategy
Taught course
2015
Marketing Strategy
Taught course
2014
Market Opportunity Analysis
Taught course
2014
Background
Education And Training
B.S. Textile Engineering,
Ege University
M.B.A. Marketing and Finance,
Suffolk University
M.S. Computer Systems Engineering,
Northeastern University
Ph.D. Marketing,
Michigan State University
Contact
Full Name
Goksel
Yalcinkaya
Mailing Address
University of New Hampshire
Marketing
10 Garrison Ave
Durham, New Hampshire 03824
United States