Positions

Research Areas research areas

Selected Publications

Academic Article

Year Title
2023 Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination.  International Business Review.  32:102102-102102. 2023
2023 Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination.  Journal of International Marketing.  31:64-81. 2023
2023 The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations.  Industrial Marketing Management.  109:174-187. 2023
2022 The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities.  International Marketing Review.  40:957-980. 2022
2022 Understanding the relationship between advertising spending and happiness at the country level.  Journal of International Business Studies.  54:128-150. 2022
2022 The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being.  International Marketing Review.  39:1-31. 2022
2022 Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications.  Journal of Business Research.  138:117-129. 2022
2021 Building and leveraging competence exploitation and exploration for firm new product success.  Industrial Marketing Management.  97:233-244. 2021
2020 Out with the old: A Bayesian approach to estimating product modification rates.  Journal of Business Research.  118:141-149. 2020
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium.  Journal of Product Innovation Management.  35:300-307. 2018
2017 Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry.  Journal of International Marketing.  25:50-69. 2017
2017 How often should a firm modify its products? A Bayesian analysis of automobile modification cycles.  Marketing Letters.  28:85-97. 2017
2016 Sustainability, Social Media Driven Open Innovation, and New Product Development Performance.  Journal of Product Innovation Management.  33:55-71. 2016
2015 Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach.  Journal of Product Innovation Management.  32:731-746. 2015
2014 A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes.  Journal of the Academy of Marketing Science.  42:291-308. 2014
2014 Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.  Journal of International Marketing.  22:1-20. 2014
2012 Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.  Journal of Product Innovation Management.  29:1047-1060. 2012
2011 14 Understanding the role of culture in online groups.  Handbook of Research in International Marketing.  278-278. 2011
2011 A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands.  Journal of International Marketing.  19:30-44. 2011
2010 Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?.  Journal of World Business.  45:217-227. 2010
2010 Resource-advantage theory A foundation for new insights into global advertising research.  International Journal of Advertising.  29:15-36. 2010
2008 Are decisions "arbitrary" in our international business ranking study? A response to Harzing (2008).  Asia Pacific Journal of Management.  25:691-695. 2008
2008 Prolific authors and institutions in leading international business journals.  Asia Pacific Journal of Management.  25:189-207. 2008
2008 A culture-based approach to understanding the adoption and diffusion of new products across countries.  International Marketing Review.  25:202-214. 2008
2007 An examination of exploration and exploitation capabilities: Implications for product innovation and market performance.  Journal of International Marketing.  15:63-93. 2007
2006 An empirical examination of a technology adoption model for the context of China.  Journal of International Marketing.  14:1-27. 2006
2005 An empirical examination of competing technology acceptance models in the context of China.  Enhancing Knowledge Development in Marketing.  155-155. 2005
Examining the Country-level Digital Ad Spend and Cross-Border E-commerce Relationship under Cultural and Political Globalization.  International Marketing Review. 
Leveraging Collaboration Competence Exploitation and Exploration for Firm New Product Success: The Role of Collaboration Spillover Capability.  Journal of Product Innovation Management. 

Article

Year Title
2022 Configurations of Sustainability-Focused Innovation Practices 2022
2022 Configurations of Sustainability-Focused Innovation Practices 2022
2022 Understanding the Effects of Country-level Retail Channel Sales Derived from Channel Advertising Spending: A Multi-Country Study 2022
2021 A Multi-Country Examination of Cross-Channel Advertising Effects on Retail Sales 2021
2019 The Effect of Gender Diversity in the Top Management and Shareholders on Risk Taking: An investigation on Exporting Firms 2019
2019 Learning Consumer Preferences from Text Data 2019
2018 Sustainability Orientation and Global Perspective 2018
2018 The Impact of Quality Gap on Market Share 2018

Chapter

Year Title
2018 Global product launch: a perspective on past, present, and future research.  267-287. 2018
2012 Understanding the Role of Culture in Online Groups 2012
2011 CONSUMER COMPLICITY ACROSS EMERGING MARKETS.  Advances in International Marketing. 223-239. 2011
2006 AN EXPLORATORY EXAMINATION OF THE FACTORS INFLUENCING DISTRIBUTOR SELF-PERCEIVED POWER IN CHANNEL RELATIONSHIPS: A SEVEN-COUNTRY STUDY.  Advances in International Marketing. 267-285. 2006

Conference Paper

Year Title
2023 Configurations of Sustainability-Focused Innovation Practices 2023
2016 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2016
2016 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2016
2015 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2015
2014 Sustainability, Open Innovation, and New Product Program Success 2014
2013 Short Life Cycle of an Experience Product's Long Life: A Bayesian Approach via Signaling Strategy 2013
2013 The Drivers of Product Modification Cycles: A Bayesian Approach 2013
2013 Antecedents and Consequences of Length of Global Rollouts 2013
2011 The Significance of Institutional Factors Affecting Technology Adoption in Developing Countries 2011
2011 Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration 2011
2011 Understanding the role of culture in online groups.  HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION. 278-291. 2011
2010 Global Innovation Diffusion: The Influence of Institutional Factors on The Adoption of Foreign Technologies 2010
2010 Understanding the Role of Culture in Online Social Networks 2010
2008 Social Interactions, National Culture and New Product Adoption 2008
2008 Is the Influence of Firm Intangible Capitals on Marketing Capabilities and Resultant Performance Consistent Cross-Culturally? 2008
2006 How Exploration and Exploitation Capabilities Drive Product Innovation and Market Performance 2006
2006 The Determinants of Chinese Technology Adoption Models 2006
2006 An Empirical Examination of Firm Capital on Performance: Cross-Cultural Study 2006
2005 Performance Implications of Relational Subnetworks in Dependence Relationships 2005
2004 The Impact of Interconnectedness for Better Performance in MNCs: Conceptual Examination 2004
Configurations of Sustainability-Focused Innovation Practices
Configurations of Sustainability-Focused Innovation Practices”
Does Global Perspective Lead to Sustainable Innovation? Empirical Evidence from International Firms.
Global marketing capabilities and new product success
Sustainability orientation in new product development: Antecedents and managerial implications
Sustainability, Open Innovation, and New Product Program Success
The Impact of Quality Gap on Market Share
The Role of Global Perspective on Sustainability-focused Innovation
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

Teaching Activities

  • Independent Study Taught course
  • Marketing Analytics Taught course
  • Marketing Strategy Taught course
  • Marketing/Customer Value Taught course
  • Marketing Analytics Taught course 2024
  • Marketing/Customer Value Taught course 2024
  • Marketing/Customer Value Taught course 2023
  • Marketing/Customer Value Taught course 2023
  • Marketing Strategy Taught course 2023
  • Marketing Analytics Taught course 2022
  • Marketing/Customer Value Taught course 2022
  • Marketing/Customer Value Taught course 2022
  • Marketing/Customer Value Taught course 2022
  • Marketing Strategy Taught course 2022
  • Marketing Analytics Taught course 2021
  • Marketing Analytics Taught course 2021
  • Marketing/Customer Value Taught course 2021
  • Marketing Analytics Taught course 2021
  • Marketing/Customer Value Taught course 2021
  • Marketing Analytics Taught course 2020
  • Marketing Analytics Taught course 2020
  • Marketing/Customer Value Taught course 2020
  • Marketing/Customer Value Taught course 2020
  • Marketing Analytics Taught course 2020
  • Marketing Analytics Taught course 2020
  • Marketing Analytics Taught course 2019
  • Marketing Analytics Taught course 2019
  • Marketing Strategy Taught course 2019
  • Marketing Analytics Taught course 2019
  • Marketing/Customer Value Taught course 2019
  • Marketing Analytics Taught course 2018
  • Marketing Management Taught course 2018
  • Marketing Management Taught course 2018
  • Marketing Strategy Taught course 2018
  • Marketing Management Taught course 2017
  • Marketing Management Taught course 2017
  • Marketing Strategy Taught course 2017
  • Marketing Strategy Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Marketing Management Taught course 2016
  • Marketing Management Taught course 2016
  • Marketing Strategy Taught course 2016
  • Marketing Strategy Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Marketing Management Taught course 2015
  • Marketing Management Taught course 2015
  • Marketing Strategy Taught course 2015
  • Marketing Strategy Taught course 2014
  • Market Opportunity Analysis Taught course 2014

    • Education And Training

  • B.S. Textile Engineering, Ege University
  • M.B.A. Marketing and Finance, Suffolk University
  • M.S. Computer Systems Engineering, Northeastern University
  • Ph.D. Marketing, Michigan State University

    • Full Name

  • Goksel Yalcinkaya

    • Mailing Address

  • University of New Hampshire

    Marketing

    10 Garrison Ave

    Durham, New Hampshire  03824

    United States