Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
2017 Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture IndustryJournal of International Marketing.  25:50-69. 2017
2017 How often should a firm modify its products? A Bayesian analysis of automobile modification cyclesMarketing Letters.  28:85-97. 2017
2016 Sustainability, Social Media Driven Open Innovation, and New Product Development PerformanceJournal of Product Innovation Management.  33:55-71. 2016
2016 Sustainability, Social Media Driven Open Innovation, and New Product Development PerformanceJournal of Product Innovation Management.  33:55-71. 2016
2015 Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian ApproachJournal of Product Innovation Management.  32:731-746. 2015
2014 A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomesJournal of the Academy of Marketing Science.  42:291-308. 2014
2014 Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National CultureJournal of International Marketing.  22:1-20. 2014
2012 Technological and Design Innovation Effects in Regional New Product Rollouts: A European IllustrationJournal of Product Innovation Management.  29:1047-1060. 2012
2011 14 Understanding the role of culture in online groupsHandbook of Research in International Marketing.  278-278. 2011
2011 A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global BrandsJournal of International Marketing.  19:30-44. 2011
2010 Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?Journal of World Business Columbia Journal of World Business.  45:217-227. 2010
2010 Resource-advantage theory A foundation for new insights into global advertising researchInternational Journal of Advertising.  29:15-36. 2010
2008 Are decisions "arbitrary" in our international business ranking study? A response to Harzing (2008)Asia Pacific Journal of Management.  25:691-695. 2008
2008 Prolific authors and institutions in leading international business journalsAsia Pacific Journal of Management.  25:189-207. 2008
2008 A culture-based approach to understanding the adoption and diffusion of new products across countriesInternational Marketing Review.  25:202-214. 2008
2007 An examination of exploration and exploitation capabilities: Implications for product innovation and market performanceJournal of International Marketing.  15:63-93. 2007
2006 An empirical examination of a technology adoption model for the context of ChinaJournal of International Marketing.  14:1-27. 2006
2005 An empirical examination of competing technology acceptance models in the context of ChinaEnhancing Knowledge Development in Marketing.  155-155. 2005

Chapter

Year Title
2018 Global product launch: a perspective on past, present, and future research.  267-287. 2018
2012 Understanding the Role of Culture in Online Groups 2012
2011 CONSUMER COMPLICITY ACROSS EMERGING MARKETSAdvances in International Marketing. 223-239. 2011
2006 AN EXPLORATORY EXAMINATION OF THE FACTORS INFLUENCING DISTRIBUTOR SELF-PERCEIVED POWER IN CHANNEL RELATIONSHIPS: A SEVEN-COUNTRY STUDYAdvances in International Marketing. 267-285. 2006

Conference Proceeding

Year Title
2016 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2016
2016 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2016
2015 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2015
2014 Sustainability, Open Innovation, and New Product Program Success 2014
2013 Short Life Cycle of an Experience Product's Long Life: A Bayesian Approach via Signaling Strategy 2013
2013 The Drivers of Product Modification Cycles: A Bayesian Approach 2013
2013 Antecedents and Consequences of Length of Global Rollouts 2013
2011 The Significance of Institutional Factors Affecting Technology Adoption in Developing Countries 2011
2011 Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration 2011
2011 Understanding the role of culture in online groupsHANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION. 278-291. 2011
2010 Global Innovation Diffusion: The Influence of Institutional Factors on The Adoption of Foreign Technologies 2010
2010 Understanding the Role of Culture in Online Social Networks 2010
2008 Social Interactions, National Culture and New Product Adoption 2008
2008 Is the Influence of Firm Intangible Capitals on Marketing Capabilities and Resultant Performance Consistent Cross-Culturally? 2008
2006 How Exploration and Exploitation Capabilities Drive Product Innovation and Market Performance 2006
2006 The Determinants of Chinese Technology Adoption Models 2006
2006 An Empirical Examination of Firm Capital on Performance: Cross-Cultural Study 2006
2005 Performance Implications of Relational Subnetworks in Dependence Relationships 2005
2004 The Impact of Interconnectedness for Better Performance in MNCs: Conceptual Examination 2004
Does Global Perspective Lead to Sustainable Innovation? Empirical Evidence from International Firms.
Sustainability orientation in new product development: Antecedents and managerial implications
Sustainability, Open Innovation, and New Product Program Success
The Role of Global Perspective on Sustainability-focused Innovation

Teaching Activities

  • Marketing Strategy Taught course 2019
  • Marketing Analytics Taught course 2019
  • Marketing/Customer Value Taught course 2019
  • Marketing Analytics Taught course 2018
  • Marketing Management Taught course 2018
  • Marketing Management Taught course 2018
  • Marketing Strategy Taught course 2018
  • Marketing Management Taught course 2017
  • Marketing Management Taught course 2017
  • Marketing Strategy Taught course 2017
  • Marketing Strategy Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Marketing Management Taught course 2016
  • Marketing Management Taught course 2016
  • Marketing Strategy Taught course 2016
  • Marketing Strategy Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Marketing Management Taught course 2015
  • Marketing Management Taught course 2015
  • Marketing Strategy Taught course 2015
  • Marketing Strategy Taught course 2014
  • Market Opportunity Analysis Taught course 2014
  • Education And Training

  • B.S. Textile Engineering, Ege University
  • M.B.A. Marketing and Finance, Suffolk University
  • M.S. Computer Systems Engineering, Northeastern University
  • Ph.D. Marketing, Michigan State University
  • Full Name

  • Goksel Yalcinkaya