Yalcinkaya, Goksel

Yalcinkaya, Goksel
PROFESSOR, Marketing

Positions

Member, Peter T. Paul College of Business and Economics , University of New Hampshire
Member, Marketing , Peter T. Paul College of Business and Economics
Member, Tenure Faculty (Paul College) , Peter T. Paul College of Business and Economics
Professor of Marketing, University of New Hampshire 2019 -
Associate Professor of Marketing, University of New Hampshire 2013 - 2019
Assistant Professor of Marketing, University of New Hampshire 2007 - 2013

Principal Investigator On

Cross-Channel Spillover Effects of Ad Spend on Retail Sales awarded by Paul College 2022 - 2023

The Use of Social Media and the Prevalence of Depression awarded by Paul College 2021 - 2022

A Multi-Country Examination of Cross-Channel Advertising Effects on Retail Sales awarded by Paul College 2021 -

Collaboration Spillover: Leveraging Competence Exploitation and Exploration from Collaborations for Firm Success awarded by Paul College 2020 -

Sustainability-oriented innovation and new product development awarded by Paul College 2020 -

Other Research Activities

Cross-Channel Spillover Effects of Ad Spend on Retail Sales Funded by

How new product novelty and creativity affect manufacturer collaboration Funded by

Sustainability-oriented innovation and new product development Funded by

The Use of Social Media and the Prevalence of Depression Funded by

Unveiling the Influence of Online Review Content: A Topic Modeling Approach to Understanding Consumer Purchase Decisions Funded by

Teaching Activities

Independent Study Taught course

Marketing Analytics Taught course

Marketing Strategy Taught course

Marketing/Customer Value Taught course

Marketing Analytics Taught course 2024

Marketing/Customer Value Taught course 2024

Marketing/Customer Value Taught course 2023

Marketing Strategy Taught course 2023

Marketing Analytics Taught course 2022

Marketing/Customer Value Taught course 2022

Marketing Strategy Taught course 2022

Marketing Analytics Taught course 2021

Marketing/Customer Value Taught course 2021

Marketing Analytics Taught course 2021

Marketing/Customer Value Taught course 2021

Marketing Analytics Taught course 2020

Marketing/Customer Value Taught course 2020

Marketing Analytics Taught course 2020

Marketing Analytics Taught course 2019

Marketing Strategy Taught course 2019

Marketing Analytics Taught course 2019

Marketing/Customer Value Taught course 2019

Marketing Analytics Taught course 2018

Marketing Management Taught course 2018

Marketing Strategy Taught course 2018

Marketing Management Taught course 2017

Marketing Strategy Taught course 2017

Marketing Strategy Taught course 2016

Market Opportunity Analysis Taught course 2016

Marketing Management Taught course 2016

Marketing Strategy Taught course 2016

Marketing Strategy Taught course 2015

Market Opportunity Analysis Taught course 2015

Marketing Management Taught course 2015

Marketing Strategy Taught course 2015

Marketing Strategy Taught course 2014

Market Opportunity Analysis Taught course 2014

Education And Training

B.S. Textile Engineering, Ege University

M.B.A. Marketing and Finance, Suffolk University

M.S. Computer Systems Engineering, Northeastern University

Ph.D. Marketing, Michigan State University

Full Name

Goksel Yalcinkaya

Mailing Address

University of New Hampshire

Marketing

10 Garrison Ave

Durham, New Hampshire 03824

United States