Understanding the relationship between advertising spending and happiness at the country level

Academic Article

Authors

  • Griffith, David A
  • Lee, Hannah S
  • Yalcinkaya, Goksel

    • Status

    Publication Date

  • April 12, 2022

    • Has Subject Area

    Published In

    Keywords

  • advertising
  • business externalities
  • general theory of competitive rationality
  • happiness
  • institutional economics
  • society

    • Digital Object Identifier (doi)

    Start Page

  • 128

    • End Page

  • 150

    • Volume

  • 54

    • Issue

  • 1