Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?

Academic Article

Authors

  • Griffith, David A
  • Yalcinkaya, Goksel
  • Calantone, Roger J

    • Status

    Publication Date

  • July 2010

    • Has Subject Area

    Published In

    Keywords

  • Importers
  • Institutional economics
  • Marketing capabilities
  • Resource-advantage theory

    • Digital Object Identifier (doi)

    Start Page

  • 217

    • End Page

  • 227

    • Volume

  • 45

    • Issue

  • 3