How often should a firm modify its products? A Bayesian analysis of automobile modification cycles

Academic Article

Authors

  • Yalcinkaya, Goksel
  • Aktekin, Tevfik
  • Yeniyurt, Sengun
  • Umar, Setiadi

    • Status

    Publication Date

  • March 2017

    • Has Subject Area

    Published In

  • Marketing Letters  Journal

    • Keywords

  • Bayesian inference
  • Finite mixtures
  • Generalized gamma models
  • MCMC estimation
  • New product development
  • Product modification

    • Digital Object Identifier (doi)

    Start Page

  • 85

    • End Page

  • 97

    • Volume

  • 28

    • Issue

  • 1