Marketing Letters

Journal

Overview
Identity

Publication Venue For

Understanding and motivating salesperson resilience. 32:33-45. 2021

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change. 30:193-205. 2019

A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry. 28:43-57. 2017

How often should a firm modify its products? A Bayesian analysis of automobile modification cycles. 28:85-97. 2017

Exploring the relationship between corporate social responsibility and firm innovation. 26:703-714. 2015

The firm's management of social interactions. 16:415-428. 2005

Has Subject Area

International Standard Serial Number (issn)

0923-0645

Electronic International Standard Serial Number (eissn)

1573-059X