The firm's management of social interactions

Academic Article

Authors

  • Godes, D
  • Mayzlin, D
  • Chen, YB
  • Das, S
  • Dellarocas, C
  • Pfeiffer, Bruce
  • Libai, B
  • Sen, S
  • Shi, MZ
  • Verlegh, P

    • Status

    Publication Date

  • December 2005

    • Has Subject Area

    Published In

  • Marketing Letters  Journal

    • Digital Object Identifier (doi)

    Start Page

  • 415

    • End Page

  • 428

    • Volume

  • 16

    • Issue

  • 3-4