Positions

Publications

Academic Article

Year Title
2014 Effects of Construal Level on Omission Detection and Multiattribute EvaluationPsychology and Marketing.  31:992-1007. 2014
2014 Using imagine instructions to induce consumers to generate ad-supporting contentJournal of Business Research.  67:1567-1572. 2014
2014 No product is perfect: The positive influence of acknowledging the negativeThinking and Reasoning.  20:500-512. 2014
2012 Affective Influences on Evaluative ProcessingJournal of Consumer Research.  38:833-845. 2012
2012 Omission Neglect in Consumer PsychologyInternational Journal of Psychology Research2012
2012 The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity EvaluationsBasic and Applied Social Psychology.  34:499-507. 2012
2005 The firm's management of social interactionsMarketing Letters.  16:415-428. 2005

Chapter

Year Title
2012 Omission Neglect in Consumer Judgment and Choice 2012
2011 Media and Consumer Psychology 2011
2010 Advertising Psychology 2010

Conference Proceeding

Year Title
2015 Thought Induced Attitude DepolarizationProceedings of the Society for Consumer Psychology. 2015
2013 Effects of Construal Level on Omission Detection and Multiattribute EvaluationAdvances in Consumer Research. 2013
2012 The Effect of Message Credibility, Need for Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude ChangeAdvances in Consumer Research. 2012
2011 When Do Metacognitive Experiences Matter? The Different Roles of Ease of RetrievalAdvances in Consumer Research. 2011
2011 Marketing Celebrity Figures: The Less the Public Knows the Better? 2011
2011 Priming Identity Affects Consumer Attitudes Toward Green Products 2011
2010 Subliminal Prime-to-Behavior EffectsAdvances in Consumer Research. 2010
2010 Effects of Confusion on Resistance to PersuasionAdvances in Consumer Research. 543-544. 2010
2010 Imagine Instructions: When Do They Help or Hurt Persuasion?Advances in Consumer Research. 751-752. 2010
2009 The Role of Temporal Construal in Omission Neglect 2009
2009 Asymmetric Associations and Affective Evaluations: Influences of Positive and Negative Affect 2009
2007 The Role of Affect in Asymmetric Evaluative Judgments 2007
2007 Affect and Asymmetric Association of Positive and Negative Judgments 2007
2007 Conversational Inference and the Trivial Attribute Effect 2007

Teaching Activities

  • Consumer/Buyer Behavior Taught course 2018
  • Consumer/Buyer Behavior Taught course 2018
  • Honors/The Research Process Taught course 2018
  • Consumer/Buyer Behavior Taught course 2018
  • Consumer/Buyer Behavior Taught course 2018
  • Consumer/Buyer Behavior Taught course 2017
  • Honors/The Research Process Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2016
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2014
  • Consumer/Buyer Behavior Taught course 2014
  • Independent Study Taught course 2014
  • Consumer/Buyer Behavior Taught course 2014
  • Consumer/Buyer Behavior Taught course 2014
  • Education And Training

  • B.S. Marketing/Marketing Management, University of Colorado at Boulder
  • M.B.A. Marketing & Finance, Rockhurst University
  • M.S. Marketing & Finance, University of Colorado at Boulder
  • Ph.D. Marketing, University of Cincinnati
  • Full Name

  • Bruce Pfeiffer