Positions

Research Areas research areas

Overview

  • Bruce E. Pfeiffer is an Associate Professor of Marketing at the Peter T. Paul College of Business and Economics at the University of New Hampshire. He earned his Ph.D. from the University of Cincinnati. His primary research interests are in the broad area of consumer information processing. He conducts research investigating the affective, behavioral, and cognitive aspects of consumer judgment and decision making. Topic areas include: inferences, biases, social influence, automatic information processing, implicit theories, ease of retrieval, and processing fluency. His research has been published in Marketing Letters, the Journal of Consumer Research, Basic and Applied Social Psychology, the Journal of Business Research, Thinking & Reasoning, and Psychology & Marketing and featured in various news outlets including the Washington Post, the Atlantic, the Nation, Science Daily, the O’Reilly Factor, and Futurity.
  • Teaching Activities

  • Consumer/Buyer Behavior Taught course
  • Consumer/Buyer Behavior Taught course
  • Consumer/Buyer Behavior Taught course
  • Consumer/Buyer Behavior Taught course
  • Honors/The Research Process Taught course
  • Consumer/Buyer Behavior Taught course 2024
  • Consumer/Buyer Behavior Taught course 2024
  • Honors/The Research Process Taught course 2024
  • Consumer/Buyer Behavior Taught course 2022
  • Consumer/Buyer Behavior Taught course 2022
  • Honors/The Research Process Taught course 2022
  • Consumer/Buyer Behavior Taught course 2022
  • Consumer/Buyer Behavior Taught course 2022
  • Consumer/Buyer Behavior Taught course 2021
  • Consumer/Buyer Behavior Taught course 2021
  • Honors/The Research Process Taught course 2021
  • Consumer/Buyer Behavior Taught course 2021
  • Consumer/Buyer Behavior Taught course 2021
  • Consumer/Buyer Behavior Taught course 2021
  • Consumer/Buyer Behavior Taught course 2020
  • Honors/The Research Process Taught course 2020
  • Consumer/Buyer Behavior Taught course 2020
  • Consumer/Buyer Behavior Taught course 2020
  • Consumer/Buyer Behavior Taught course 2019
  • Consumer/Buyer Behavior Taught course 2019
  • Honors/The Research Process Taught course 2019
  • Consumer/Buyer Behavior Taught course 2019
  • Consumer/Buyer Behavior Taught course 2019
  • Consumer/Buyer Behavior Taught course 2018
  • Consumer/Buyer Behavior Taught course 2018
  • Honors/The Research Process Taught course 2018
  • Consumer/Buyer Behavior Taught course 2018
  • Consumer/Buyer Behavior Taught course 2018
  • Consumer/Buyer Behavior Taught course 2017
  • Honors/The Research Process Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2017
  • Consumer/Buyer Behavior Taught course 2016
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2015
  • Consumer/Buyer Behavior Taught course 2014
  • Consumer/Buyer Behavior Taught course 2014
  • Independent Study Taught course 2014
  • Consumer/Buyer Behavior Taught course 2014
  • Consumer/Buyer Behavior Taught course 2014
  • Education And Training

  • B.S. Business Administration, University of Colorado at Boulder
  • M.B.A. Marketing and Finance, Rockhurst University
  • M.S. Marketing, University of Colorado at Boulder
  • Ph.D. Marketing, University of Cincinnati
  • Full Name

  • Bruce Pfeiffer