The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals

Academic Article

Authors

  • Pfeiffer, Bruce
  • Sundar, Aparna
  • Cao, Edita
  • Status

    Publication Date

  • September 23, 2022
  • Has Subject Area

    Published In

    Keywords

  • belief in a just world
  • charitable appeal
  • expressed arousal
  • language style
  • Digital Object Identifier (doi)

    Start Page

  • 542
  • End Page

  • 553
  • Volume

  • 40
  • Issue

  • 3