Psychology and Marketing

Journal

Overview
Identity

Publication Venue For

The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals. 40:542-553. 2022

Effects of Construal Level on Omission Detection and Multiattribute Evaluation. 31:992-1007. 2014

Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information. 30:76-89. 2013

The effects of product knowledge on the evaluation of warranteed brands. 13:445-456. 1996

Cut me some slack! How perceptions of financial slack influence pain of payment

Has Subject Area

International Standard Serial Number (issn)

0742-6046

Electronic International Standard Serial Number (eissn)

1520-6793