Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Academic Article

Authors

  • Akdeniz Talay, Billur
  • Calantone, Roger J
  • Voorhees, Clay M

    • Status

    Publication Date

  • January 2013

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 76

    • End Page

  • 89

    • Volume

  • 30

    • Issue

  • 1