Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium.  Journal of Product Innovation Management.  35:300-307. 2018
2017 When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry.  Journal of the Academy of Marketing Science.  45:513-533. 2017
2017 A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry.  Marketing Letters.  28:43-57. 2017
2017 Prophecy or Myopia: Can Stock Market Returns Predict New Product Performance?.  AMA Scholarly Insights.  2017
2014 Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis.  Journal of Business Research.  67:1904-1911. 2014
2014 Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality.  Journal of Product Innovation Management.  31:728-743. 2014
2013 Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry.  Journal of the Academy of Marketing Science.  41:601-624. 2013
2013 Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information.  Psychology and Marketing.  30:76-89. 2013
2011 New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality.  Journal of Product Innovation Management.  28:63-77. 2011
2011 FIRM-SPECIFIC ASSETS, MULTINATIONALITY, AND FINANCIAL PERFORMANCE: A META-ANALYTIC REVIEW AND THEORETICAL INTEGRATION.  Academy of Management Journal.  54:47-72. 2011
2010 An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses.  Industrial Marketing Management.  39:150-160. 2010
2006 The design of things to come: How ordinary people create extraordinary products.  Journal of Product Innovation Management.  23:467-469. 2006
A Contingency Perspective on the Relationship between New Product Preannouncements and Firm Value
Examining the Relationship between Multinationality and Performance in the Context of Emerging Country MNEs
In Time We Trust?: The Effects of Duration on the Dynamics of Trust-Building Processes In Interorganizational Relationships.  Strategic Management Review. 
The Relationship between Food Labels, Nutrition Information, and New Product Performance: Empirical Evidence from Food and Beverages Industries
What Causes Break-ups? Factors Driving the Dissolution of Marketing-Oriented International Joint Ventures.  Advances in International Marketing. 

Conference Proceeding

Year Title
2018 A Contingency Perspective on the Relationship between New Product Preannouncements and Firm Value 2018
2018 Prophecy Or Myopia: Do Stock Market Returns Predict The Performance Of Marketing Actions? 2018
2017 The Impact of User Contributions on NPD Success in a Crowdsourcing Community 2017
2016 Interactive Effects of Product and Brand Portfolios on Firm Value 2016
2016 Interactive Effects of Product- and Brand- Portfolios on Firm Value 2016
2016 Impact of Core and Non-core Contributions on Crowdsourcing Performance 2016
2014 Examining the Perceived Quality-Market Share Relationship: The Moderating Role of Quality Perception Gap 2014
The Impact of User Contributions on NPD Success in a Crowdsourcing Community

Teaching Activities

  • Marketing/Customer Value Taught course 2018
  • Marketing Analytics Taught course 2018
  • Marketing Analytics Taught course 2018
  • Marketing Management Taught course 2018
  • Marketing Analytics Taught course 2018
  • Marketing Analytics Taught course 2018
  • Analytics Applications I Taught course 2017
  • Marketing Analytics Taught course 2017
  • Marketing Analytics Taught course 2017
  • Market Opportunity Analysis Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Marketing Management Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Market Opportunity Analysis Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Marketing Management Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Market Opportunity Analysis Taught course 2014
  • Market Opportunity Analysis Taught course 2014
  • Marketing Management Taught course 2014
  • Market Opportunity Analysis Taught course 2014
  • Market Opportunity Analysis Taught course 2014

    • Education And Training

  • B.A. Economics, Bogazici University
  • M.B.A. Administrative Science and Economics, Bogazici University
  • Ph.D. Marketing, Michigan State University

    • Full Name

  • Melike Talay