Dr. Billur Akdeniz Talay is a Professor of Marketing at the Peter T. Paul College of Business and Economics at the University of New Hampshire. Billur’s research encompasses empirical modeling of marketing strategy problems. Her main areas of interest are new products, sustainable innovation strategies, brand management, and international marketing. She has conducted research in various industries including automotive, motion pictures, and consumer packaged goods. Her research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Product Innovation and Management, among others. Billur is on the Editorial Review Board of the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and International Business Review. She has also served as Special Issue Guest Editor for journals. She is a member of the American Marketing Association and Academy of Marketing Science.
Billur is an award-winning teacher whose main teaching areas are marketing analytics, marketing strategy, and international marketing. She has taught both at the undergraduate level and in the MBA program, both in-class and online. She also served as the former Faculty Director of Strategy for the MBA program. Since 2022, Billur has been a faculty fellow at the UNH ADVANCE program, funded by the National Science Foundation which aims to improve the climate for UNH faculty through equitable policies and leadership development. Also, she is a faculty fellow of the Center for Business Analytics to help businesses solve real-world business analytics challenges.
