Dr. Billur Akdeniz Talay is an Associate Professor of Marketing and Faculty Director of Strategy for MBA programs at the Peter T. Paul College of Business and Economics at the University of New Hampshire. Billur’s research encompasses empirical modeling of marketing strategy problems. Her main areas of interest are marketing strategy, new products and innovation, and international marketing. Her research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Product Innovation and Management among others.
Billur’s teaching areas are marketing analytics, marketing strategy, and international marketing. She has taught both at the undergraduate levels and MBA programs (in-class and online).
Billur is on the Editorial Review Board of the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Business Research. She has also served as Special Issue Editor for journals. She is a member of American Marketing Association and Academy of Marketing Science.
