Dr. Billur Akdeniz Talay is an Associate Professor of Marketing and Director of Strategy for MBA programs at the Peter T. Paul College of Business and Economics at the University of New Hamphire. Billur’s research encompasses empirical modeling of marketing strategy problems. Her main areas of interest are marketing strategy, new products and innovation, and international marketing. Her research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation and Management, and Marketing Letters among others.
Billur’s teaching areas are marketing analytics, marketing strategy, and research methods. She has taught both at the undergraduate levels and MBA programs (online and in-class) in the areas of Marketing Analytics and Marketing Management. She is also a faculty for M.S. Analytics program at UNH where she has taught Customer Analytics.
Billur is on the Editorial Review Board of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research. She is an ad hoc reviewer for the International Journal of Research in Marketing and Journal of Product Innovation Management among others. She is a member of American Marketing Association and Academy of Marketing Science.
