Billur Akdeniz is a Professor of Marketing at the Peter T. Paul College of Business and Economics at the University of New Hampshire. Billur is a marketing strategy scholar, and her research expertise and interests are in new product and innovation, brand management, and international marketing. She has conducted research in various industries including automotive, motion pictures, and consumer packaged goods, building empirical models to provide answers to some of the pressing marketing strategy questions with managerial implications. Her research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Product Innovation and Management, among others.
Billur is an Associate Editor of the Journal of Business Research for the Innovation & Technology track. She is on the Editorial Review Board of the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, and International Business Review. Billur received the Best Reviewer Award from the Journal of Product Innovation Management in 2022 and the Journal of the Academy of Marketing Science in 2019. She also served as a Guest Editor for Special Issues at various journals.
Billur is an award-winning teacher whose main teaching areas are marketing analytics, international marketing, and marketing strategy. She has taught both in-class and online at the undergraduate level and in the MBA program. She received the Peter T. Paul College Excellence in Teaching Award in 2017 and was selected as the Best Online MBA Teacher by the students in 2020.
Since 2022, Billur has been a faculty fellow of UNH ADVANCE, funded by the National Science Foundation, aiming to improve the climate for faculty through equitable policies and leadership development. She is also a faculty fellow of the Center for Business Analytics at Paul College to help businesses solve real-world business analytics challenges. Previously, she was the Faculty Director for the MBA Program at Paul College between 2018-2021. She is a member of the American Marketing Association, Academy of Marketing Science, and Academy of International Business.
