Dr. Billur Akdeniz Talay is an Associate Professor of Marketing at the Peter T. Paul College of Business and Economics at the University of New Hampshire. She was the former Faculty Director of Strategy for the MBA program in 2018-2021. Billur’s research encompasses empirical modeling of marketing strategy problems. Her main areas of interest are marketing strategy, new products and innovation, and international marketing. Recently, she won the Faculty Scholar Award at UNH for fall 2021. Her research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Product Innovation and Management, among others.
Billur is an award-winning teacher, and her main teaching areas are marketing analytics, marketing strategy, and international marketing. She has taught both at the undergraduate level and in the MBA program, both in-class and online.
Billur is on the Editorial Review Board of the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and International Business Review. She has also served as Special Issue Guest Editor for journals. She is a member of the American Marketing Association and Academy of Marketing Science.
