Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium.  Journal of Product Innovation Management.  35:300-307. 2018
2017 When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry.  Journal of the Academy of Marketing Science.  45:513-533. 2017
2017 A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry.  Marketing Letters.  28:43-57. 2017
2017 Prophecy or Myopia: Can Stock Market Returns Predict New Product Performance?.  AMA Scholarly Insights.  2017
2014 Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis.  Journal of Business Research.  67:1904-1911. 2014
2014 Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality.  Journal of Product Innovation Management.  31:728-743. 2014
2013 Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry.  Journal of the Academy of Marketing Science.  41:601-624. 2013
2013 Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information.  Psychology and Marketing.  30:76-89. 2013
2011 New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality.  Journal of Product Innovation Management.  28:63-77. 2011
2011 FIRM-SPECIFIC ASSETS, MULTINATIONALITY, AND FINANCIAL PERFORMANCE: A META-ANALYTIC REVIEW AND THEORETICAL INTEGRATION.  Academy of Management Journal.  54:47-72. 2011
2010 An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses.  Industrial Marketing Management.  39:150-160. 2010
2006 The design of things to come: How ordinary people create extraordinary products.  Journal of Product Innovation Management.  23:467-469. 2006
A Contingency Perspective on the Relationship between New Product Preannouncements and Firm Value
In Time We Trust?: The Effects of Duration on the Dynamics of Trust-Building Processes In Interorganizational Relationships.  Strategic Management Review. 
The Relationship between Food Labels, Nutrition Information, and New Product Performance: Empirical Evidence from Food and Beverages Industries
What Causes Break-ups? Factors Driving the Dissolution of Marketing-Oriented International Joint Ventures.  Advances in International Marketing. 

Article

Year Title
2018 A Contingency Perspective on the Relationship between New Product Preannouncements and Firm Value 2018
2014 Examining the Perceived Quality-Market Share Relationship: The Moderating Role of Quality Perception Gap 2014
2013 Toward More Efficient New Product Development Projects: A Data Envelopment Analysis Approach 2013
2012 Impact of Marketing Signals on Product Performance: A Cross-country Analysis 2012
2011 Antecedents and Consequences of the Gap Between Perceived and Actual Quality of Brands 2011
2011 Effects of Country Culture on the Use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling Approach 2011
2009 Does it Pay to Spend More Effort in New Product Development Projects? An Efficiency Perspective 2009
2007 Does Foreignness Matter in the Acceptance of New Entertainment Products? 2007
2007 A Review of Theories Examining the Multinationality-Performance Relationships 2007
2007 Delivering Superior Value through Global Integration Strategies: A Knowledge Management Based Approach 2007

Conference Proceeding

Year Title
2019 Taking Stock of Globalization: The Role of Marketing Assets in the Internationalization of Multinational Companies from Emerging Markets 2019
2019 Effects of Crowdsourcing Contribution Type and Timing on NPD Success 2019
2018 Assessing the Financial Value of Global Product Launches 2018
2018 A Contingency Perspective on the Relationship between New Product Preannouncements and Firm Value 2018
2018 Prophecy Or Myopia: Do Stock Market Returns Predict The Performance Of Marketing Actions? 2018
2017 The Impact of User Contributions on NPD Success in a Crowdsourcing Community 2017
2016 Interactive Effects of Product and Brand Portfolios on Firm Value 2016
2016 The Impact of User Contributions on NPD Success in a Crowdsourcing Community 2016
2016 Interactive Effects of Product and Brand Portfolios on Firm Value 2016
2016 Impact of Core and Non-core Contributions on Crowdsourcing Performance 2016
2014 Examining the Perceived Quality-Market Share Relationship: The Moderating Role of Quality Perception Gap 2014
Antecedents and Consequences of the Gap between Perceived and Actual Quality of Brands
Can Stock Markets Really Predict the Future? Case of Product Innovations
Effects of Country Culture on the Use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling Approach
Examination of the Link between New Product Preannouncements and Firm Value: The Case of the U.S. Automotive Industry
On the Clairvoyance of Stock Markets: Can They Really Predict the Future of New Product Introductions?
Too Much of a Good Thing: How Does Good Reputation Affect a Firm's Market Value?
Toward More Efficient New Product Development Projects: A Data Envelopment Analysis Approach

Teaching Activities

  • Marketing/Customer Value Taught course 2018
  • Marketing Analytics Taught course 2018
  • Marketing Analytics Taught course 2018
  • Marketing Management Taught course 2018
  • Marketing Analytics Taught course 2018
  • Marketing Analytics Taught course 2018
  • Analytics Applications I Taught course 2017
  • Marketing Analytics Taught course 2017
  • Marketing Analytics Taught course 2017
  • Market Opportunity Analysis Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Marketing Management Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Market Opportunity Analysis Taught course 2016
  • Market Opportunity Analysis Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Marketing Management Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Market Opportunity Analysis Taught course 2015
  • Market Opportunity Analysis Taught course 2014
  • Market Opportunity Analysis Taught course 2014
  • Marketing Management Taught course 2014
  • Market Opportunity Analysis Taught course 2014
  • Market Opportunity Analysis Taught course 2014

    • Education And Training

  • B.A. Economics, Bogazici University
  • M.B.A. Administrative Science and Economics, Bogazici University
  • Ph.D. Marketing, Michigan State University

    • Full Name

  • M. Billur Talay