An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses

Academic Article

Authors

  • Akdeniz Talay, Billur
  • Gonzalez-Padron, Tracy
  • Calantone, Roger J

    • Status

    Publication Date

  • January 2010

    • Has Subject Area

    Published In

    Keywords

  • Benchmarking
  • Data envelopment analysis
  • Dealership network
  • Marketing capabilities
  • Stochastic frontier analysis

    • Digital Object Identifier (doi)

    Start Page

  • 150

    • End Page

  • 160

    • Volume

  • 39

    • Issue

  • 1