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Industrial Marketing Management
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Publication Venue For
Building and leveraging competence exploitation and exploration for firm new product success
. 97:233-244.
2021
Manufacturer–reseller e-business arrangements: The impact of inequity on relationship performance and the moderating role of dependence
. 42:872-879.
2013
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
. 39:150-160.
2010
Has Subject Area
Marketing
Identity
International Standard Serial Number (issn)
0019-8501
Electronic International Standard Serial Number (eissn)
1873-2062
