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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Academic Article
Overview
Identity
Additional Document Info
Overview
Authors
Dean, Tereza
Griffith, David A
Yalcinkaya, Goksel
Status
published
Publication Date
February 2023
Has Subject Area
Marketing
Published In
Industrial Marketing Management
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1016/j.indmarman.2023.01.003
Additional Document Info
Start Page
174
End Page
187
Volume
109