New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality

Academic Article

Authors

  • McNally, Regina C
  • Akdeniz Talay, Billur
  • Calantone, Roger J

    • Status

    Publication Date

  • November 2011

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 63

    • End Page

  • 77

    • Volume

  • 28

    • Issue

  • s1