Brand architecture: a literature review and future research directions

Chapter

Authors

  • Akdeniz Talay, Billur
  • Berk Talay, M
  • Billur Akdeniz, M
  • D. Townsend, Janell

    • Status

    Publication Date

  • September 15, 2023

    • Digital Object Identifier (doi)

    International Standard Book Number (isbn) 13

  • 9781803925509

    • Start Page

  • 49

    • End Page

  • 72