When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry

Academic Article

Authors

  • Talay, M Berk
  • Akdeniz Talay, Billur
  • Kirca, Ahmet H

    • Status

    Publication Date

  • July 2017

    • Has Subject Area

    Published In

    Keywords

  • Dynamic panel data
  • Information asymmetry
  • Marketing-finance interface
  • New product preannouncements
  • Stock market reactions

    • Digital Object Identifier (doi)

    Start Page

  • 513

    • End Page

  • 533

    • Volume

  • 45

    • Issue

  • 4