Journal of the Academy of Marketing Science

Journal

Overview
Identity

Publication Venue For

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits. 52:1692-1712. 2024

When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry. 45:513-533. 2017

Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships. 45:357-376. 2017

A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes. 42:291-308. 2014

Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry. 41:601-624. 2013

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty. 35:537-549. 2007

Has Subject Area

International Standard Serial Number (issn)

0092-0703

Electronic International Standard Serial Number (eissn)

1552-7824