Journal of the Academy of Marketing Science

Journal

Overview
Identity

Publication Venue For

When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry. 45:513-533. 2017

Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships. 45:357-376. 2017

A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes. 42:291-308. 2014

Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry. 41:601-624. 2013

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty. 35:537-549. 2007

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits

Has Subject Area

International Standard Serial Number (issn)

0092-0703

Electronic International Standard Serial Number (eissn)

1552-7824