Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits

Academic Article

Authors

  • LaBrecque, Alex
  • Voorhees, Clay M
  • Khodakarami, Farnoosh
  • Fombelle, Paul W

    • Status

    Publication Date

  • November 2024

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 1692

    • End Page

  • 1712

    • Volume

  • 52

    • Issue

  • 6