Research Areas research areas


  • Alex LaBrecque is an Assistant Professor in the Marketing Department at the University of New Hampshire's Paul College of Business and Economics, specializing in digital marketing and sales management. Prior to joining the UNH, Alex studied at Michigan State University, where he received his undergraduate (Finance), and graduate degrees (MS Business Analytics, Ph.D. Marketing).

    Dr. LaBrecque approaches his research with a keen interest in how organizational strategies can shape consumer decisions - particularly as it relates to digital marketing and sales. Alex's dissertation explored how new digital advertising formats, such as native advertising, influence consumer responses from both a pre-click and post-click perspective. In addition to exploring how organizations can manage their digital marketing efforts, Alex also explores managerial strategies in sales - specifically as it relates to salesperson motivation and resilience.
  • Selected Publications

    Academic Article

    Year Title
    2023 Cultivating Resilience in Organizational Frontline EmployeesJournal of Service Research.  26:405-421. 2023
    2021 Understanding and motivating salesperson resilienceMarketing Letters.  32:33-45. 2021


    Year Title
    2022 Fostering Customer Adoption of Curbside Pick-up Service 2022
    2022 Salesperson Resilience in Crises 2022

    Teaching Activities

  • Digital Marketing Agency Taught course 2023
  • Marketing Analytics Taught course 2023
  • Digital Marketing Taught course 2022
  • Marketing Analytics Taught course 2022
  • Digital Marketing Taught course 2021
  • Marketing Analytics Taught course 2021
  • Full Name

  • Alex LaBrecque