Positions

Research Areas research areas

Selected Publications

Academic Article

Year Title
2021 Understanding and motivating salesperson resilienceMarketing Letters.  32:33-45. 2021

Article

Year Title
2022 Fostering Customer Adoption of Curbside Pick-up Service 2022
2022 Salesperson Resilience in Crises 2022

Teaching Activities

  • Marketing Analytics Taught course 2022
  • Digital Marketing Taught course 2021
  • Marketing Analytics Taught course 2021
  • Full Name

  • Alex LaBrecque