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LaBrecque, Alex
Assistant Professor, Marketing
Alexander.LaBrecque@unh.edu
alexander.labrecque@unh.edu
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LaBrecque, Alex
Assistant Professor, Marketing
Positions
Member
,
Peter T. Paul College of Business and Economics
,
University of New Hampshire
Member
,
Marketing
,
Peter T. Paul College of Business and Economics
Member
,
Tenure Faculty (Paul College)
,
Peter T. Paul College of Business and Economics
Research Areas
Advertising
Digital media
Marketing Strategy
Sales
Publications
Teaching
Background
Contact
Publications
Selected Publications
Academic Article
Filter
Year
Title
2021
Understanding and motivating salesperson resilience
.
Marketing Letters
. 32:33-45.
2021
Article
Filter
Year
Title
2022
Fostering Customer Adoption of Curbside Pick-up Service
2022
2022
Salesperson Resilience in Crises
2022
Teaching
Teaching Activities
Marketing Analytics
Taught course
2022
Digital Marketing
Taught course
2021
Marketing Analytics
Taught course
2021
Background
Education And Training
B.A.,
Michigan State University
M.S.,
Michigan State University
Ph.D.,
Michigan State University
Contact
Full Name
Alex
LaBrecque
