Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry

Academic Article

Authors

  • Akdeniz Talay, Billur
  • Talay, M Berk

    • Status

    Publication Date

  • September 2013

    • Has Subject Area

    Published In

    Keywords

  • Cross-cultural research
  • Hierarchical linear modeling
  • Motion pictures
  • Signaling theory

    • Digital Object Identifier (doi)

    Start Page

  • 601

    • End Page

  • 624

    • Volume

  • 41

    • Issue

  • 5