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A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes
Academic Article
View record in Web of Science ®
Overview
Research
Identity
Additional Document Info
Overview
Authors
Yeniyurt, Sengun
Jr, Henke John W
Yalcinkaya, Goksel
Status
published
Publication Date
May 2014
Has Subject Area
Marketing
Published In
Journal of the Academy of Marketing Science
Journal
Research
Keywords
Co-innovation
Longitudinal data
New product development
Supplier NPD involvement
Supply chain management
Identity
Digital Object Identifier (doi)
https://doi.org/10.1007/s11747-013-0360-7
Additional Document Info
Start Page
291
End Page
308
Volume
42
Issue
3