Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships

Academic Article

Authors

  • Guo, Lin
  • Gruen, Thomas
  • Tang, Chuanyi

    • Status

    Publication Date

  • May 2017

    • Has Subject Area

    Published In

    Keywords

  • Classification
  • Psychological contract
  • Relational schema
  • Relationship marketing
  • Services

    • Digital Object Identifier (doi)

    Start Page

  • 357

    • End Page

  • 376

    • Volume

  • 45

    • Issue

  • 3