Positions

Research Areas research areas

Overview

  • Tom Gruen serves as professor of marketing and department chair at the University of New Hampshire (USA). Previously he was on the marketing faculty at the University of Colorado at Colorado Springs from 2001-2011, and the marketing faculty of the Goizueta Business School at Emory University from 1996-2001. He holds Ph.D., MS, and MBA degrees in Marketing from Indiana University’s Kelly School of Business. Before entering the academic world, he worked as a retail trade association executive for ten years, managing advertising and publications for membership-based organizations.

    His research focuses on the management of customer relationships. His current research interests include retail out-of-stocks in an omni-channel world, category management, sales and marketing outsourcing, brand-loyalty losses, and customer-to-customer value creation. His research has been widely published in highly respected journals including the Harvard Business Review, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, Journal of Applied Psychology, and Journal of Operations Management.

    Tom primarily teaches the MBA marketing strategy courses at UNH in their various programs, Executive, Full-Time, Evening, and On-line. He also teaches a graduate pricing course at UNH. He is a senior faculty fellow to the Big Picture Partners, working in curriculum development and design as well as teaching the Big Picture approach to marketing and sales executives.

    On a personal note, Tom lives in Portsmouth, New Hampshire with his wife, now empty-nesters. He attends St Johns Episcopal Church where he teaches 4th grade Sunday School. On nice summer days you will find him in his kayak or hanging out at the beach.
  • Teaching Activities

  • Digital Marketing Agency Taught course
  • Digital Marketing Agency Taught course
  • Marketing/Customer Value Taught course
  • Marketing/Customer Value Taught course
  • Retail Management Taught course
  • Digital Marketing Agency Taught course 2023
  • Marketing/Customer Value Taught course 2022
  • Marketing/Customer Value Taught course 2022
  • Digital Marketing Agency Taught course 2022
  • Retail Management Taught course 2022
  • Top/Digital Marketing Agency Taught course 2022
  • Marketing/Customer Value Taught course 2021
  • Marketing/Customer Value Taught course 2021
  • Retail Management Taught course 2021
  • Top/Digital Marketing Agency Taught course 2021
  • Top/Digital Marketing Agency Taught course 2021
  • Retail Management Taught course 2020
  • Top/Digital Marketing Agency Taught course 2020
  • Marketing/Customer Value Taught course 2020
  • Marketing/Customer Value Taught course 2020
  • Marketing/Customer Value Taught course 2020
  • Independent Study Taught course 2020
  • Top/Digital Marketing Agency Taught course 2020
  • Marketing/Customer Value Taught course 2019
  • Marketing/Customer Value Taught course 2019
  • Top/Digital Marketing Agency Taught course 2019
  • Independent Study Taught course 2019
  • Marketing Taught course 2019
  • Marketing Research Taught course 2019
  • Marketing/Customer Value Taught course 2018
  • Marketing Management Taught course 2017
  • Marketing Management Taught course 2017
  • Marketing Management Taught course 2017
  • Marketing Management Taught course 2016
  • Marketing Management Taught course 2015
  • Marketing Management Taught course 2015
  • Marketing Management Taught course 2014
  • Marketing Management Taught course 2014
  • Marketing Management Taught course 2014
  • Marketing Management Taught course 2014
  • Education And Training

  • B.A. Political Science, Gordon College
  • M.B.A. Marketing, Indiana University
  • M.S. Marketing, Indiana University
  • Ph.D. Managerial Marketing, Indiana University
  • Full Name

  • Thomas Gruen
  • Mailing Address

  • Paul College of Business and Economics

    Marketing

    10 Garrison Ave

    Durham, New Hampshire  03824

    US