When the Product is Complex, Does the Advertisement's Conclusion Matter?

Academic Article

Authors

  • Ahearne, Michael
  • Gruen, Thomas
  • Saxton, M Kim

    • Status

    Publication Date

  • April 2000

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 55

    • End Page

  • 62

    • Volume

  • 48

    • Issue

  • 1