Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay

Academic Article

Authors

  • Barber, Nelson A
  • Bishop, Melissa
  • Gruen, Thomas

    • Status

    Publication Date

  • December 2014

    • Has Subject Area

    Published In

    Keywords

  • Experimental auction
  • Market segmentation
  • Pro-environmental behavior
  • Willingness-to-pay

    • Digital Object Identifier (doi)

    Start Page

  • 218

    • End Page

  • 227

    • Volume

  • 40