The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective

Academic Article

Authors

  • Gruen, Thomas
  • Hofstetter, Joerg S

    • Status

    Publication Date

  • December 2010

    • Published In

    Digital Object Identifier (doi)

    Start Page

  • 231

    • End Page

  • 245

    • Volume

  • 4

    • Issue

  • 4