eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Academic Article

Authors

  • Gruen, Thomas
  • Osmonbekov, T
  • Czaplewski, AJ

    • Status

    Publication Date

  • April 2006

    • Has Subject Area

    Published In

    Keywords

  • C2C
  • Internet survey
  • ability
  • customer value
  • customer-to-customer
  • eWOM
  • know-how exchange
  • motivation
  • opportunity

    • Digital Object Identifier (doi)

    Start Page

  • 449

    • End Page

  • 456

    • Volume

  • 59

    • Issue

  • 4