Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Academic Article

Authors

  • Gruen, Thomas
  • Osmonbekov, Talai
  • Czaplewski, Andrew J

    • Status

    Publication Date

  • December 2007

    • Has Subject Area

    Published In

    Keywords

  • C2C
  • MOA
  • ability
  • associations
  • customer-to-customer
  • exchange
  • interaction effect
  • know-how
  • loyalty
  • members
  • motivation
  • opportunity
  • services marketing
  • value

    • Digital Object Identifier (doi)

    Start Page

  • 537

    • End Page

  • 549

    • Volume

  • 35

    • Issue

  • 4