Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty

Academic Article

Authors

  • Dapena-Baron, Marta
  • Gruen, Thomas
  • Guo, Lin

    • Status

    Publication Date

  • May 2020

    • Published In

    Keywords

  • Brands
  • Latent class analysis
  • Loyalty
  • Relationships
  • Scale development

    • Digital Object Identifier (doi)

    Start Page

  • 355

    • End Page

  • 375

    • Volume

  • 27

    • Issue

  • 3