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The outcome set of relationship marketing in consumer markets
Academic Article
Overview
Research
Identity
Additional Document Info
Overview
Authors
Gruen, Thomas
Status
published
Publication Date
January 1995
Has Subject Area
Business & Management
Published In
International Business Review
Journal
Research
Keywords
Behavioral and Social Science
Identity
Digital Object Identifier (doi)
https://doi.org/10.1016/0969-5931(95)00026-7
Additional Document Info
Start Page
447
End Page
469
Volume
4
Issue
4