Determinants and outcomes of plan objectivity and implementation in category management relationships

Academic Article

Authors

  • Gruen, Thomas
  • Shah, RH

    • Status

    Publication Date

  • 2000

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 483

    • End Page

  • 510

    • Volume

  • 76

    • Issue

  • 4