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Journal of Retailing
Journal
Overview
Identity
Overview
Publication Venue For
Towards a Strategic Model of Global Franchise Expansion
. 87:345-365.
2011
Determinants and outcomes of plan objectivity and implementation in category management relationships
. 76:483-510.
2000
Has Subject Area
Marketing
Identity
International Standard Serial Number (issn)
0022-4359
Electronic International Standard Serial Number (eissn)
1873-3271
