Towards a Strategic Model of Global Franchise Expansion

Academic Article

Authors

  • Aliouche, El-Hachemi
  • Schlentrich, Udo A

    • Status

    Publication Date

  • September 2011

    • Has Subject Area

    Published In

    Keywords

  • Global index
  • Integrated model
  • International expansion
  • Market opportunity
  • Market risks

    • Digital Object Identifier (doi)

    Start Page

  • 345

    • End Page

  • 365

    • Volume

  • 87

    • Issue

  • 3