A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry

Academic Article

Authors

  • Akdeniz Talay, Billur
  • Calantone, Roger J

    • Status

    Publication Date

  • March 2017

    • Has Subject Area

    Published In

  • Marketing Letters  Journal

    • Keywords

  • Automotive industry
  • Marketing signals
  • Objective quality
  • Panel data econometrics
  • Perceived quality
  • Quality perception gap

    • Digital Object Identifier (doi)

    Start Page

  • 43

    • End Page

  • 57

    • Volume

  • 28

    • Issue

  • 1