Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality

Academic Article

Authors

  • Akdeniz Talay, Billur
  • Calantone, Roger J
  • Voorhees, Clay M

    • Status

    Publication Date

  • July 2014

    • Has Subject Area

    Published In

    Keywords

  • Clinical Research

    • Digital Object Identifier (doi)

    Start Page

  • 728

    • End Page

  • 743

    • Volume

  • 31

    • Issue

  • 4