The effects of product knowledge on the evaluation of warranteed brands

Academic Article

Authors

  • Blair, ME
  • Innis, Daniel

    • Status

    Publication Date

  • August 1996

    • Has Subject Area

    Published In

    Keywords

  • Clinical Research

    • Start Page

  • 445

    • End Page

  • 456

    • Volume

  • 13

    • Issue

  • 5