Positions

Overview

  • Daniel E. Innis is Professor of Marketing and Hospitality Management at the University of New Hampshire. He is the former Dean of the UNH’s Peter T. Paul College of Business, and he was the driving force behind the new Peter T. Paul College building, a $50 million project that resulted in a state-of-the-art business building at the University of New Hampshire. Professor Innis is co-author of the book Strategic Planning for Logistics, his papers have appeared in numerous academic journals, and he has made many presentations at professional conferences and meetings. He has also consulted with several Fortune 500 firms in the areas of distribution, channel management, and buyer behavior. In addition, he served in the New Hampshire State Senate. Professor Innis earned his Ph.D. in marketing and logistics with a minor in consumer behavior from The Ohio State University in 1991. He lives in New Castle, NH with his husband, Doug Palardy, and together they own and operate the Great Island Inn, the only independently owned inn on New Castle Island.

    • Selected Publications

    Academic Article

    Year Title
    1996 The effects of product knowledge on the evaluation of warranteed brands.  Psychology and Marketing.  13:445-456. 1996
    1994 Customer Service: They Key to Customer Satisfaction, Customer Loyalty and Market Share.  Journal of Business Logistics.  1994
    1994 Modeling the Effects of Customer Service Performance on Purchase Intentions.  Journal of Marketing Theory and Practice.  1994
    1992 PERIPHERAL PERSUASION AND BRAND CHOICE.  Journal of Consumer Research.  19:226-239. 1992
    1991 THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS.  Advances in Consumer Research.  18:317-322. 1991

    Article

    Year Title
    2013 Tapping the Communication Power of Social Media 2013

    Book

    Year Title
    1992 Strategic Planning for Logistics 1992

    Conference Paper

    Year Title
    2000 Market Orientation in Wholesale Firms: An Exploratory Study.  Proceedings of the Society for Marketing Advances Conference. 2000
    1998 Advertising Socially Sensitive Products: The Effects of Processing Style and Type of Appeal.  Proceedings of the AMA Summer Educators' Conference. 1998
    1996 Using SERVQUAL to Predict Success: Exploring the Relationship of SERVQUAL to Satisfaction, Attitude and Share of Market.  Marketing Intangibles: Business-to-Business Services and Service Businesses. 1996
    1995 An Exploration of Marketing Orientation at the Wholesale Level.  Developments in Marketing Science. 1995
    1995 Moving beyond consumer services: Exploring the factor structure of servqual in a business product market.  1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING. 125-132. 1995
    1993 Modeling the Effects of Customer Service Performance on Purchase Intentions in the Channel.  Proceedings of the Academy of Marketing Science Annual Conference. 1993
    1993 The Role of Performance Expectations in Consumer Satisfaction, Attitude and Store Loyalty for Two Types of Retail Outlets.  Proceedings of the Symposium on Patronage Behavior and Retail Strategy. 1993
    1992 Store Loyalty: A New Look at an Old concept in Regard to Cross Border Shopping.  Administrative Sciences Association of Canada. 1992
    1991 THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS.  ADVANCES IN CONSUMER RESEARCH, VOL 18. 317-322. 1991
    1990 Self-Referencing: A Strategy to Enhance Message Elaboration.  Proceedings of the Society for Consumer Psychology. 1990
    Are There Differences Between Canadian and American Shoppers?.  Proceedings of the Symposium on Patronage Behavior and Retail Strategy.

    Teaching Activities

  • Revenue Management and Pricing Taught course 2022
  • Strat Mgt Hospitality Industry Taught course 2022
  • Revenue Management and Pricing Taught course 2022
  • HM Operations & Fin Metrics Taught course 2021
  • Intro to the Hospitality Indus Taught course 2021
  • Revenue Management and Pricing Taught course 2021
  • Strat Mgt Hospitality Industry Taught course 2021
  • Strat Mgt Hospitality Industry Taught course 2021
  • Revenue Management and Pricing Taught course 2021
  • Intro to the Hospitality Indus Taught course 2020
  • Revenue Management and Pricing Taught course 2020
  • Strat Mgt Hospitality Industry Taught course 2020
  • Revenue Management and Pricing Taught course 2020
  • HM Operations & Fin Metrics Taught course 2019
  • Intro to the Hospitality Indus Taught course 2019
  • Independent Analysis Taught course 2019
  • Intro to Food and Service Mgt Taught course 2019
  • Revenue Management and Pricing Taught course 2019
  • Hospitality Marketing Mgt Taught course 2018
  • Intro to the Hospitality Indus Taught course 2018
  • Revenue Management and Pricing Taught course 2018
  • Intro to the Hospitality Indus Taught course 2017
  • Revenue Management and Pricing Taught course 2017
  • Strat Mgt Hospitality Industry Taught course 2017
  • Hospitality Marketing Mgt Taught course 2016
  • Intro to the Hospitality Indus Taught course 2016
  • Revenue Management and Pricing Taught course 2016
  • Strat Mgt Hospitality Industry Taught course 2016
  • Hospitality Marketing Mgt Taught course 2015
  • Survey of Marketing Taught course 2015
  • Strat Mgt Hospitality Industry Taught course 2015

    • Education And Training

  • B.B.A. Marketing/Marketing Management, Ohio University
  • M.B.A. Marketing/Marketing Management, Miami University - Ohio
  • Ph.D. Marketing/Marketing Management, Ohio State University

    • Full Name

  • Daniel Innis