Daniel E. Innis is Professor of Marketing and Hospitality Management at the University of New Hampshire. He is the former Dean of the UNH’s Peter T. Paul College of Business, and he was the driving force behind the new Peter T. Paul College building, a $50 million project that resulted in a state-of-the-art business building at the University of New Hampshire. Professor Innis is co-author of the book Strategic Planning for Logistics, his papers have appeared in numerous academic journals, and he has made many presentations at professional conferences and meetings. He has also consulted with several Fortune 500 firms in the areas of distribution, channel management, and buyer behavior. In addition, he served in the New Hampshire State Senate. Professor Innis earned his Ph.D. in marketing and logistics with a minor in consumer behavior from The Ohio State University in 1991. He lives in New Castle, NH with his husband, Doug Palardy, and together they own and operate the Great Island Inn, the only independently owned inn on New Castle Island.