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THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS
Conference Paper
View record in Web of Science ®
Overview
Identity
Additional Document Info
Overview
Authors
Innis, Daniel
UNNAVA, HR
Status
published
Publication Date
1991
Published In
ADVANCES IN CONSUMER RESEARCH, VOL 18
Journal
Identity
International Standard Book Number (isbn) 10
0-915552-26-4
Additional Document Info
Start Page
317
End Page
322
Volume
18