PERIPHERAL PERSUASION AND BRAND CHOICE

Academic Article

Authors

  • MINIARD, PW
  • SIRDESHMUKH, D
  • Innis, Daniel

    • Status

    Publication Date

  • September 1992

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 226

    • End Page

  • 239

    • Volume

  • 19

    • Issue

  • 2