Journal of Consumer Research

Journal

Overview
Identity

Publication Venue For

Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships. 48:610-632. 2021

Affective Influences on Evaluative Processing. 38:833-845. 2012

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. 35:483-494. 2008

PERIPHERAL PERSUASION AND BRAND CHOICE. 19:226-239. 1992

Has Subject Area

International Standard Serial Number (issn)

0093-5301

Electronic International Standard Serial Number (eissn)

1537-5277