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Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families
Academic Article
Overview
Identity
Additional Document Info
Overview
Authors
Du, Shuili
Sen, Sankar
Bhattacharya, CB
Status
published
Publication Date
October 2008
Has Subject Area
Marketing
Published In
Journal of Consumer Research
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1086/588571
Additional Document Info
Start Page
483
End Page
494
Volume
35
Issue
3