Shuili Du is Professor of Marketing at the Peter T. Paul College of Business and Economics, University of New Hampshire. She is well-known for her research on corporate social responsibility (CSR) aimed at increasing both business and social value. Her research focuses specifically on how companies can leverage sustainability and CSR initiatives to build stronger stakeholder relationships and increase firm value. She serves as the section editor of Journal of Business Ethics (a Financial Times 50 Journal), for the Corporate Responsibility Quantitative Issues section. In 2019-2020, she is the recipient of a Fulbright distinguished chair award, the most prestigious appointment in the Fulbright Scholar Program. During her five-month Fulbright visit to Hanken School of Economics in Helsinki, Finland, she engaged in numerous activities to promote cultural exchange and sharing of research expertise, including an expert panel discussion on “Artificial Intelligence for Better Business and a Better World” hosted jointly by the U.S. Embassy in Finland and the University of Helsinki and a public-facing seminar on “Corporate Social Responsibility in the Age of Artificial Intelligence” hosted by Hanken School of Economics.
Prof. Du's publications appear in many premier journals, including Journal of Consumer Research, Management Science, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Business Ethics, Journal of Product Innovation Management, Journal of Business Research, International Journal of Management Review, Harvard Business Review, and others. Her research on CSR communication and the effect of CSR on stakeholder relationships and competitive advantage has been widely cited and contributes significant knowledge to the field of CSR. Her more recent research focuses on sustainable new product innovation and the evolving role of CSR in the age of big data and artificial intelligence.
Prof. Du has won numerous research awards, including a University Excellence in Research Award, an EMAC and IJRM Jan-Benedict E.M. Steenkamp Award for Long-term Impact, a UN Principles of Responsible Management (PRME) Research Award for the PRME North America Chapter, a UNH Sustainability Award for Faculty Research, a Best Paper Award at the American Marketing Association (AMA) Academic Conference, and research excellence awards at the University of New Hampshire and Boston University. She frequently serves as associate editor or track chair for AMA academic conferences and frequently presents her research in leading academic forums both nationally and internationally. In addition, she has consulted to various companies on their CSR strategies, including Stonyfield Farm, Procter and Gamble, Allianz, among others.
