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Reaping relational rewards from corporate social responsibility: The role of competitive positioning
Academic Article
Overview
Identity
Additional Document Info
Overview
Authors
Du, Shuili
Bhattacharya, CB
Sen, Sankar
Status
published
Publication Date
September 2007
Has Subject Area
Marketing
Published In
International Journal of Research in Marketing
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1016/j.ijresmar.2007.01.001
Additional Document Info
Start Page
224
End Page
241
Volume
24
Issue
3